Digital Menu Boards: ROI for Restaurants in 2025

The average restaurant using digital menu boards reports a 3–8% increase in average check size. The reason is psychology: dynamic displays that highlight high-margin items, upsells, and specials consistently outperform static printed menus.

Here's the full cost-benefit breakdown for 2025.

What Digital Menu Boards Actually Do

Beyond looking modern, digital menu boards do three things that static menus can't:

Real-time updates — change prices, 86 items, or add daily specials instantly from any device. No reprinting, no laminated sheets. For restaurants running seasonal menus or daily specials, this alone saves hours per week.

Promote high-margin items — display your $14 cocktail or $8 dessert prominently. A/B test what's on screen. Most operators see immediate check size improvement within the first 30 days.

Branded video content — show your food in motion. A well-shot burger video at the counter moves more product than a static photo. Every time.

The Cost

A Yodeck-powered digital signage setup — our preferred platform — runs $7.99/screen/month for software. Hardware (commercial display + media player) runs $300–$600 per screen depending on size.

For a 3-screen setup:

- Hardware: $1,200–$1,800 (one-time)

- Software: $24/mo

- Boom Media management: included in maintenance plans

The ROI Math

A restaurant doing $80,000/month in revenue with a 5% check size increase generates $4,000/mo in additional revenue. Hardware pays for itself in the first week. Software is $24/mo.

Even a conservative 2% increase on $80K/mo = $1,600/mo in new revenue against a $24/mo software cost.

What Boom Media Handles

We design, install, and manage digital signage for restaurant clients across South Florida. Content updates are included in our maintenance plans — if your menu changes, your screens change the same day.

We partner with Yodeck for software and handle full installation including wall mounting, cable management, and network configuration.